The Golden Goose

 

I thought I would feel better about mailing off my taxes.

 

My stomach has been sick ever since I left the post office. My (4) estimated quarterly payments weren't enough that year. I still had to send in an extra big check with my 1040 to get it all paid. I'm glad it got done, but I still feel sick. It's a struggle for me.

 

Jim Rohn used to talk about America, the greatest land of opportunity, as being like the goose that lays the golden eggs.

 

Sure, the goose probably eats too much, but you don't get rid of the goose. You feed it. You take care of it. You're thankful for it. Like I told Mastermind this morning, "God Bless America!"

 

 

I wrote a special report a few years ago titled, "Your Price Is Not Too High; Your Value Is Too Low." Do you remember it?

 

One of the main points was that somebody can always be $1 less than you. Heck, sometimes they're $100 or $1,000 less than you, maybe even more.

 

 

When your value is low, regardless of your price, but especially when it's lower than your price, you are not going to get the sale.

 

However, when your value exceeds your price, your chances of getting the sale go up significantly. Value has to exceed price for you to get into the "Closing Zone" with a good chance of making the sale.

 

If you're closing with value lower than price, the "Closing Zone" is going to be about how the prospect closed you on leaving without the sale.

 

Thinking about value like this should have you continually asking, "What are the specific things my prospects find most valuable about doing business with me and my company?"

 

And, "No!," the specific thing special about you is not your price. It's never price. Think deeper.

 

It's always your value, relative to your price.

 

Price is a myth.

 

Value is king.

 

 

✌ Mike